PPC advertising (pay per click) is a very effective way of internet advertising. You can start by reaching relevant people interested in your service or product in a relatively short time. With PPC advertising, which includes Google AdWords, you can display your search or banner advertising to thousands to millions of people wherever you want.

This Google AdWords beginner and the advanced course is for anyone who owns or manages a website or e-shop and wants to get more relevant visitors. Google AdWords is an advertising system that allows your ad, whether in the form of a text or banner ad, to appear on searches on Google and its partner network. Google AdWords works on a pay-per-click basis.