Modern consumers navigate the world through search. From laptops, smartphones, virtual assistants, tablets, and more, they search the wild and wondrous internet for the products and services they need. By leveraging the fundamentals of search engine optimization (SEO), you can ensure that your business pops up in these all-important search results. This course is about mastering those fundamentals. Join our course to improve that boost your website’s visibility on search engines, attracting the right kind of traffic to the right pages on your site.

Explore the basics of SEO, including how to read a results page and see how rankings affect businesses large and small. Discover how to implement foundational optimization strategies and techniques, including conducting keyword research, building internal and external links, optimizing your pages and content, measuring your successes and progress, and planning for a long-term SEO strategy. Additionally, learn specific SEO tips for e-commerce, local search, and mobile audiences to expand your reach.